Well, look at it this way.
Odex throws up a figure of having like 400,000 downloaders for a population of 4mil.
Ok, give & take 50% discount off the 400,000 downloaders cos they say 1000 IP != 1000 people.
That leaves potentially 200,000 people open to future lawsuits like this. And on the assumption that they just simply charge like the minimum amount of $3K per downloader. They'll earn a whopping SGD$600,000,000!!!!!
Yes. A cool $600mil simply out of sueing downloaders and collecting $3K from them. All these simply by:
1) Getting an Internet Investigation Company
2) Pay lip service to the Japanese counterparts, buying, sitting on licenses, reselling licenses & doing a monopoly
3) Continual refusal to engage the community at large and wielding the moral sword callously
And on a sidenote:
- Where's the ethics & integrity besides upholding the law? The very skewered LoU simply leaves a lot to be desired. Its like paying $3K to stop just 1 company from sueing u and doesn't grant one immunity from the law or from any other unscrupulous companies who also have the right to access the information that Odex has and they have full rights over the information which can be literally 'sold' to anyone.
- 200,000 potential downloaders waiting to be sued. They aim to cut to approximately 80 to 90%. That leaves approximately 20,000 downloaders waiting to be sued thoroughly. On the assumption that these 20,000 downloaders get caught and fined for the minimum of $3K, Odex earns a cool SGD$60,000,000 in all simply by sueing just 20,000 'hardcore' downloaders.
- The issue of charity donation. This is in actual fact 'forced charity'. Charity shld be made from the heart, through the heart. Throwing a 'fine' of $3K in, after deducting all administration fees and figures audited, the remaining money goes to a charity? Now, on the assumption that the 20,000 'hardcore' downloaders get sued and they get a cool $60mil out of it. On the assumption that investigation costs rounds up to abt $30mil (using 50% out of original amount as a standard guideline), the remaining $30mil are to be 'forced donated to charity' when young working adults, parents who are footing the bill for the kids, teenagers who will need the remaining amount for whatever purpose are being 'forced to give to charity'?
What's the purpose for it? To lessen the 'sins' of the downloaders? To lessen the 'sins' of the company directors? Which goes (if one believes in the law of karma)?
- The Japanese distributors lending their support. In what ways do they benefit from? Personally, my analysis? None (probably unless there's an under table agreement which of cos, we'll leave it to the conspiracy theorists whatever crazy stuff they may think of).
First of all, the general view is to 'eliminate piracy' but at what cost? Killing both fans AND cheapskates in one fell swop? Our access to animes on TV on Arts Central are limited to that few, the rest are all released on VCD. The aim of collectors who purchase medias are that "The show's worth a rewatch. I shall buy the DVD/HD-DVD/Blu-Ray." To an average Singaporean anime collector, the purchase of a single media is all is required. He definitely doesn't need 1 media simply to preview the show (read: VCD) & 1 media for long term keeps.
With the extremely negative PR generated towards the company now who had effectively pissed customers and potential customers off with their strongarm tactics, its plain and simple that consumers are going to live out their life back to normal without anime. The ripple effect? Odex will not suffer since they can simply switch business. Other shops at Sunshine Plaza? One simple word - bad business.
- Creation of an anime utopia? With the now extremely negative publicity, its now clear that an 'all out war' is waged both on cheapskates AND the fans. When re-engagement with the community is now next to impossible due to raging fires, how could one create a utopia out of such a situation? A monopoly more likely.
- Twists & turns.
Lets get facts out right.
1) Odex claims that the 'settlement fees' are actually investigative charges for the downloaders (at the height of the RIAS action, we don't see RIAS actually making people PAY for investigative charges AND the Cease & Desist Letters right?)
2) The LoU does not, will not and will never grant immunity from the law (if AGC decided to sue). In addition the LoU would open up an extra avenue for unscrupulous companies to sue the downloader as the LoU gives Odex the right to simply sell or give away the information as and when they see fit or by orders of the court. The impact is far greater than just a simple signature & a "Ok! I wun sue u if u dun download!" by Odex. This the public MUST REALISE IT.
3) 'Extras after deduction of fees'. Is Odex 'fining' people more than expected? In the first place, its extremely strange that if the 'settlement costs' were to 'just cover investigative costs', where would the extras pop out? Why are there extras in the first place? Are the 'fines' excessive to the point where there are so much 'extras' for 'forced charity'?
4) Claims of finding an independent auditor hired. In the first place, all companies are required by law to have their figures audited. According to the information in ACRAS, Odex had already hired an auditor to check the figures. Isn't it moot point?
5) Correction after correction had been made by the company since the letter-shooting came up. Blaming downloaders for a reduction of 60% in sales, what are they doing prior to the letter-shooting? Now that they had shot the letters out, the 'war' had dragged on for a month, u suddenly see Odex so active in the following areas:
- Revamp website (when it was dead for well over 6mths prior)
- Near fanatic marketing of their products
- VOD sudden rollout WITHOUT ANNOUNCEMENTS & PLANNED MARKETING
- Press Conferences to clarify their stand after they had done all those above to prove that 'we are doing something'.
Sounds fishy? Personally, it simply smacks of damage control & lack of integrity. By finding a specific target to pin their blame on (ie, downloaders) and creating an extremely negative PR disaster is a surefire way of people to start boycotting their products and when their sales start dipping extremely low NOT because of the sole cause of downloads but in a way, due to the extremely bad publicity they had generated, they will have yet another excuse to start sueing people yet again and again and again. A vicious cycle had been set in motion.
My 2 cents on the entire saga up to this point. I hope it helps to put certain thing into proper perspective where contradictions and twists (if any) might be.
P/S: IF you guys think this is good analysis on the current situation on-hand as well as the potential fallout from the entire saga, just feel free to post it up on sgcafe or any other anime related forums
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